SOBRE O PROJETO
O Hot Beach Parques & Resorts, um dos destinos de lazer mais vibrantes do Brasil, lançou uma campanha especial para a Black Friday em 2023, oferecendo descontos incríveis em experiências inesquecíveis.
A proposta da Black Week Hot Beach é incentivar o público a planejar momentos de descanso e diversão
com vantagens exclusivas.
com vantagens exclusivas.
O principal objetivo foi criar uma linguagem visual impactante e moderna, alinhada à energia e à tropicalidade do Hot Beach. O uso de cores vibrantes, como roxo, verde neon e azul ciano, aliado a elementos gráficos como stickers, grids e formas geométricas, garantiu uma comunicação jovem, dinâmica e altamente atrativa.
A campanha equilibra a essência descontraída do parque com uma abordagem comercial estratégica, fortalecendo o posicionamento da marca durante a Black Friday.
ABOUT THE PROJECT
Hot Beach Parques & Resorts, one of the most vibrant leisure destinations in Brazil,
launched a special Black Friday campaign, offering incredible discounts on unforgettable
experiences. The goal of Black Week Hot Beach is to encourage the audience to plan
moments of relaxation and fun with exclusive benefits.
launched a special Black Friday campaign, offering incredible discounts on unforgettable
experiences. The goal of Black Week Hot Beach is to encourage the audience to plan
moments of relaxation and fun with exclusive benefits.
The main objective was to create an impactful and modern visual language aligned with the
energy and tropical vibe of Hot Beach. The use of vibrant colors such as purple, neon green
and cyan blue, combined with graphic elements like stickers, grids, and geometric shape,
ensured a youthful, dynamic, and highly engaging communication.
energy and tropical vibe of Hot Beach. The use of vibrant colors such as purple, neon green
and cyan blue, combined with graphic elements like stickers, grids, and geometric shape,
ensured a youthful, dynamic, and highly engaging communication.
The campaign balances the park's laid-back essence with a strategic commercial
approach, strengthening the brand's positioning during Black Friday.
approach, strengthening the brand's positioning during Black Friday.
